January 9, 2007 Minutes

BGALA Meeting Minutes for January 9, 2007
at Courtyard by Marriott

Jeremy Bratcher called the meeting to order. Katie Frasinelli, Marketing Director for the Convention and Visitors Bureau was our guest speaker. She presented the CVB’s 2007 Strategic Plan. Katie conveyed the survey results from questionnaires mailed to 15,000 households with 5 – 6% returned. The percentage of visitors that stay overnight is higher in the Cave Region than the Kentucky average. July is the number one month for visitors, followed by June, August and May. In 2005, there was an average of 2.7 persons in a group of travelers to our area. While they were here, most travelers visited the mall or participated in other shopping, visited the National Corvette Museum, the General Motors Plant and Lost River Cave and Valley. The CVB is concentrating on advertisements in travel magazines and those that are marketed to women ages 25 – 50, the primary trip planners, and to snowbirds. Their office has received many inquiries generated from the Spring 2006 magazine advertisements.

Secretary & Treasurer’s report – The November meeting minutes were emailed. The current financial report was given to all those in attendance, showing a balance of $990.39 before 2007 dues.

CVB Report – The CVB brought a guest with them – Marketing Coordinator for the Kentucky Museum, Cindy Troutman.

Lost River report – Rho reported that Lost River’s master plan is complete. The valley trails have been made more accessible. The Rail Park Museum renovation would be complete in the next 30 to 60 days, they’re finishing up work on the exhibits and gift shop.

National Corvette Museum report – NCM will soon be offering NASCAR Pit Challenge as a permanent exhibit and it is almost complete! There is no extra charge to participate in this exhibit and the BGALA will be given a chance to try it out on March 13 when the NCM hosts the monthly meeting. NCM will also be offering $1.00 off admission coupons with quarterly prizes for hotels that send the most visitors. 50th Anniversary Corvette owners have organized an event June 21 – 23 for all anniversary edition Vettes. There are 27 Club Visit Tours with 3-night stays already booked for the summer.

Convention Center report – Report of upcoming events handed out to those in attendance.

Beech Bend report – Beech Bend not in attendance.

Carroll Knicely Center – Carroll Knicely Center not in attendance.

Old Business – 2007 WKU Scholarship Applications were on the tables for everyone to take to hospitality students who wish to apply. Applications are due February 15, 2007. There was a great turnout for December’s Holiday Party. 2007 meetings and speakers sheet has been updated. Please contact Jeremy for suggestions for speakers.

New Business – It’s time to start planning the Hospitality Olympics. Drury Inn has volunteered to be in charge of primary planning. The Olympics were held in April of last year, email Jeremy with any date suggestions. There is a vacant position on the BGALA board, nominations will be accepted until Friday and the vote will take place at the next meeting. Changes have been proposed and made to the bylaws regarding attendance.

The next meeting will be at the Holiday Inn on Tuesday, February 13, 2007. Cheryl Blaine, with the Downtown Redevelopment Authority will be our guest speaker.

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