August 2019 Meeting Minutes

The BGALA August meeting was hosted by Staybridge Suites on Tuesday, August 13, 2019.

Treasurer report from Alisha Dalrymple: BGALA current account balance is $20,000. To date, BGALA has spent $900 out of $5,000 alotted on the ASA umpire rooms booked by the CVB due to a group at Courtyard. $1,000 sponsorship will be given to Haunted Lantern Tours at the RailPark. $400 in sponsorship is given to the BG Professional Marketing Association annual awards since 11 BGALA members are active within this organization and the sponsorship generates more community awareness. The August board meeting lunch was also an expenditure.

ATTRACTION REPORTS:

CVB: Janet Henderson reported that Tri-Five went very well and is adding more track events on the Thursday of the event next year. There were over 2,700 cars registered and 700 of them were new attendees. She will be sending a room pick-up request to all the hotels. She is looking forward to LS Fest in September. The CVB is purchasing new retractable banners that hotels are welcome to use in their lobbies and she sent a sign-up sheet around the room–they will be delivered by CVB staff within the next couple weeks.

Sloan Convention Center: Nathan Burgett reported. Car events are keeping the convention center busy and the team is working to book more.

Lost River Cave: The cave is doing new twilight tours in the evenings, offering the boat tour and zipline at night on Fridays, for the next 5 weekends–minus Labor Day weekend. Scarecrow Trail sign-ups are still happening–cost is $50/business or $25/non-profit to set up a scarecrow that 7,000 trail visitors can see in October. The cave is hosting a private butterfly release this Saturday at 3pm for BGALA as a thank you for its $1,000 sponsorship–Dharmi is going to re-send the link to register.

Historic RailPark & Train Museum: No report.

National Corvette Museum: Katie Ellison thanked the hotels who purchased an ad in the Corvette Caravan program and explained that even though the event makes money for the museum, it’s still very expensive. Over 7,100 people are pre-registered and the museum is doing on-site registration for the first time ever. The new C-8 will be on display at the museum, and events for Caravan will be held at both the museum and Motorsports Park. Jefferson Starship tickets are available for the Thursday night concert. The museum is hoping more of these visitors will start coming to the annual anniversary event.

NCM Motorsports Park: Taylor Howard reported there’s an HPDE event before Caravan. Holley LS Fest is using the track for its event again this year. The SCCA Time Trials Nationals added a day of activities to its event.

Beech Bend Park: No report.

NEW BUSINESS:

Please remember to sign up for the Walk to End Alz and encourage your staff to participate. Any donations can be given to Dharmi or the Alz Association directly.

The $500 BGALA Fall scholarship winner was Sarah Gibbs, who was presented with the check.

Dan Langdon, Account Executive at Hilltopper Sports Properties, was the featured guest speaker. He shared information about why it’s important to partner with collegiate athletics and offered hotel-specific ideas. To find out more, email Dan at daniel.langdon@hilltoppersportsproperties.com.

The next meeting will be held Tuesday, September 10, at Fairfield Inn & Suites.

About the Author: Telia Butler