March 2020 Meeting Minutes

The BGALA March meeting was hosted by the Bowling Green Hot Rods and Vette City Catering on March 10, 2020.

Treasurer report from Alisha Dalrymple: BGALA current account balance is over $21,500. BGALA board lunch was $104 at Burger & Bowl. GoDaddy was $9.99. Dues should be paid by April 15, please. Alisha has distributed invoices.

ATTRACTION REPORTS:

CVB: Sherry Murphy reported the attendance at last week’s Mid South Conference Basketball Championships was more than double previous year’s attendance, the first time that event has happened in BG. Mayor Bruce Wilkerson volunteered every day of the event. Ever since the miscommunication over the WKU calendar in conjunction with club volleyball scheduling for this spring happened last year, many hotels have not had availability for the weekend of March 13-15. Amy is working diligently to remind any teams staying outside Bowling Green for this weekend’s club volleyball tournament that there are now rooms available since WKU canceled its major event. Janet Henderson reminded everyone to get a copy of the 2020 auto event rack card. She has been promoting the new crawl course for Jeeps and overland vehicles at the NCM MSP. The banners welcoming guests to BG for hotel lobbies have arrived and will be delivered to hotels who requested them last year. Hotels are welcome to use the banners for any events.

Sloan Convention Center: Jessica Warren reported. Jenna Townsend is the new Director of Event Sales. The Bowling Green Church uses the convention center each week, and the Red Cross takes donations every Friday. March 13 is Purses, Pouts & Pearls, March 14 is the Hardrock MMA, March 20-22 is Glamour Girls pageant, April 23 is A Taste of Bowling Green, April 24 is Warren County Public Schools Hall of Distinguished Alumni, April 25 is ChallengerFest event. NODA at WKU has been canceled for this weekend and it is affecting many hotels who had visiting school groups.

Lost River Cave: Maegan Williams reported. The zipline is opening at the end of the month. BGALA is held at LRC next month. Registration for Spring Break Camps is now open. The Butterfly Habitat needs about $18,000 to operate during the spring and summer, and its campaign is about to begin. LRC is launching a new website soon.

National Corvette Museum: No report.

NCM Motorsports Park: Taylor Howard reported. The C8s have arrived. Corvette laps have been selling out. The CVB helped the Corvette lap experience by landing national media mentions. Rat Fink exhibit is still open at the Museum. The team has been promoting the new overland course to Jeep clubs and groups. The course ground has been broken and the obstacles like boulders are on the way soon, hoping for an April opening. BingeTokyo and Champ Car events are this month. The NASA Great Lakes racing group is at the end of the month. Kartplex is now open for the season. A new website is coming soon.

Historic RailPark: Jamie Johnson reported. 2020 Club campaign requests are still going on. This week is the Magic Dinner & Bourbon event with Heaven Hill distillery and magician. The Brunch with the Bunny event is April 11 with food by Hangry Jack’s. The Sip N Putt Scramble event is April 17 and features both day and night sessions for teams. Paige Rogers has membership forms for hotels who want to join and be mentioned in rental packages.

Beech Bend Park: No report.

Bowling Green Hot Rods Baseball: Eric Leach was the featured speaker, sharing new things coming up this season and how involved the Hot Rods presence is in this community. In 2019, events at the Ballpark saw over 190,000 attendees, up 14,000 from 2018. There were $2.5 million in improvements made to the park, including the videoboard, updates to the Reinhart Club, and the children’s fountains and play areas. There were 7 sellout games. The organization has donated more than $350,000 back to the community. 58 nonprofit outreaches were held with the staff contributing 1,624 volunteer hours. For visitors that can be tracked via the online ticketing system, tickets were purchased from 1,083 zip codes, 489 in Kentucky and Tennessee. The Minor League Midwest All-Star game is coming up in June, featuring a week of activities like the high school showcase, Baseball, Bourbon & Beer Fest, Fan Fest, Home Run Derby, and more. A country music concert will be scheduled for August 15. In 2020, there’s $100,000 in planned improvements for the park. The Hot Rods ownership has extended to the Bourbon & Brewfest on October 24 and is now operated by the Hot Rods. May 7 is Lodging and Hospitality Night, featuring free tickets for hotel and attraction frontline staff who are members of BGALA–a Bootlegger night featuring $1 beer and BGALA guests will be playing the promo games on the field between innings. Hoteliers need to let Liz with Vette City Catering know how many tickets they’ll need at least a week in advance. BG Hot Rods plan to provide BGALA members with a game day display card for their front desk that has a coupon and schedule on it. The hotel that sends the most referrals based on the coupon code assigned will receive a free suite at the end of the season for being the top promotional partner in the association. The Hot Rods held 170 events in 2019 and their 2020 goal is 225 events.

NEW BUSINESS:

Hospitality Olympics will be held May 12 at NCM MSP. The committee is Byron Palmiter, Jacob Klein, Tara White, Jessica Warren, Hadleigh Chapman and Telia Butler.

If you haven’t been receiving BGALA update emails from its Listserv, please contact a board member–or you can join on the BGALA website, bglodging.com.

The BGALA board will be offering its non-profit members the chance to submit RFPs for donations/sponsorships/promotions. It will be similar to how the CVB awards hotel tax dollars to reinvest in tourism through its special tourism project fund. Kacie has these forms, and anyone interested should see her for a copy.

BGALA board approved up to $500 for immediate need of umpire hotel rooms for Amy Cardwell at the CVB. The membership was asked to vote to allocate up to $4,500 additional funds toward umpire rooms. Reservations would be approved by the BGALA board for each umpire request. The vote passed.

The next meeting will be held Tuesday, April 14, at Lost River Cave.

About the Author: Telia Butler