September 2020 Meeting Minutes

The BGALA September meeting was hosted by comfort Suites on September 8, 2020.

No Treasurer report in Alisha’s absence.

ATTRACTION REPORTS:

CVB: Beth Noffsinger reported. LS Fest’s safety guidelines and Beech Bend Raceway’s capacity for attendance have been approved by the Governor’s office for this weekend’s event. Tickets will not be available at the gate. Please tell guests they will only be available online in advance. There is a new traffic plan for Beech Bend Road’s main entrance to make it easier for participants. The CVB team has started sending the weekly Tourism Transmission email to hotel and attraction partners for tourism updates, and it will be coming on Tuesdays. The Holley MoParty and ChallengerFest and the NMRA Ford Finals and Intergalactic Fest are also approved for Beech Bend Raceway later this year. The CVB’s WHAS-11 TV project is scheduled to be shot on September 14 at area attractions and will air live on TV in Louisville on September 25. The CVB main office is now open Mon-Friday 9am-4pm and its gift shop is selling the 2020 Hestia collectible ornament–the Guthrie Bell Tower featuring Big Red. The CVB reprinted a small number of Visitors Guides and Beth has them available for pickup today after the meeting.

Sloan Convention Center: No report.

Lost River Cave: No report.

National Corvette Museum: Katie Ellison reported. Last week’s 26th Anniversary event saw the highest attendance at the museum this year. More than 1,000 people visited the museum daily Saturday through Labor Day, which surpassed last year’s attendance. The Corvette Museum is logging volunteer hours for the raffle program–please see Katie for the Corvette raffle buttons and volunteer logs if your property frontline staff would like to help out. Several hotels have already been logging hours.

NCM Motorsports Park: No report.

Historic RailPark: Jamie Johnson reported. The Unseen Bowling Green Walking Tours are set to start this Thursday and run through October 30. The Fairview Cemetery and Murder Mansion tour are the theme this year. Tickets are already for sale online at www.unseenbgky.org. Half the tickets available are already sold, and the RailPark is considering adding more tour times on Saturdays in October for the increased demand.

Beech Bend Park: No report.

Bowling Green Hot Rods Baseball: No report.

The featured speakers at this meeting were Dana and Kathryn from the Simpson County Literacy Center, sharing more information on their advanced learning solutions. Their programs are ideal for frontline staff and operations staff that may need assistance in ESL, workplace literacy, communications, and skills. They offer free literacy instruction to help improve employability, retention, and better engage staff that may otherwise be more difficult to communicate with on a daily basis. They can also set up a training in your property onsite if you have several employees in need of assistance. Find out more at www.scliteracycenter.org or call 270-586-7234.

OLD BUSINESS:

If you aren’t receiving BGALA emails from Listserv, then please visit the bglodging.com site to subscribe.

The RailPark submitted an application for the BGALA special tourism project funding and the membership was asked to vote on a $1,000 event sponsorship for the Unseen BG Walking Tour for this year. The sponsorship lands BGALA 15 tour tickets, logo signage at the event, logo on the poster prints around town, mention on the RailPark social media, and a logo on the event’s TV commercial set to air in October. The vote passed.

The BGALA Fall Scholarship is available, but we’re unsure of which entry method. The College Heights Foundation at WKU has been contacted to confirm. BGALA has had half a dozen applicants apply through our own website too. More on this later.

NEW BUSINESS:

At our last meeting, BGALA proposed putting some marketing dollars into helping promote BG tourism on the whole, especially since the CVB’s marketing budget has taken such a direct hit this year. In the form of a #GearedforTravel PSA video series produced by Vid Monster for $1,000, we can share this message on social media and local TV stations as PSAs. BGALA proposed spending up to $2,000 for the project–$1,000 for a 1-minute video and 2 30-second videos and up to another $1,000 to promote it and boost it where needed. Any money not used would be returned to the general fund. We would like the BGALA board members to deliver the lines on camera to make it more authentic and shareable for their friends and family on social media. This #GearedforTravel campaign would be using our dollars to generate drive market visitors and is contingent on membership approval. The association membership voted online after last month’s meeting and it passed. The video is being shot on September 16, and will be delivered by September 23–giving BGALA a week before Fall Break travel and the week of Fall Break to promote it on social media. The board is in conversations with the tv stations about the PSA opportunities for running the video during this timeframe too.

The next meeting will be held Tuesday, October 13 at the RailPark.

About the Author: Telia Butler